When you mention the word “Hawaii”, what images usually spring to mind? Pristine waters, blue skies, palm trees swaying in the wind…
Well I was fortunate enough to experience it first hand and let me tell you – it is every bit if not more beautiful than what you see on tv or in magazines.
One of the things that struck me when I was there, was how friendly all the locals were. Whether it be any shop, national park, or restaurant I entered, I was always greeted with a warm smile and asked how I could be assisted.
This is one of the fundamental concepts of CRM. The “R” which stands for “Relationship”. Unknowingly, these beautiful people were building a relationship with me and memories that would last a lifetime.
In any business, this is where your company voice must come from. Your staff must have this “relationship building” instilled in them and it must come naturally. Like when meeting a long lost friend – it has to be genuine or it will not have the required effect.
One beautiful experience I had was trying a Lomi Lomi massage for the first time. It was an amazing experience – so much so, I booked another one the next day! It was not so much that the salon was swanky or had an amazing ambience. It looked like a quaint rustic shack. It was more so that the lovely lady performing the massage was genuinely putting her heart and soul into giving me the best customer experience she could.
And it worked a treat, because afterwards I was “dumbstruck” by the amazing experience and wanted to shout out their company name from the rooftops.
That there ladies and gentlemen is one of the best examples of marketing and CRM I have ever seen.
The moral of the story is, give your customers the best possible service coming from a warm hearted and genuine place and that will be the best marketing you could ever do that will not cost you thousands of dollars.
Have you ever had an amazing customer experience?
Let us know in the comments below what your best customer experience was and why.
Till next time