As you know, we run a lot of workshops and training to educate businesses about what a CRM system is and the benefits of using a CRM system to manage your customer database and client interactions. One of the more »
As you know, we run a lot of workshops and training to educate businesses about what a CRM system is and the benefits of using a CRM system to manage your customer database and client interactions. One of the more »
In my 10 or more years in the IT/CRM space, I have come across many businesses from various industry verticals. However, all of them have the same business needs no matter which industry they are from. I have compiled the more »
We love to bring you stories of innovative ways a CRM system can help any type of business – including not for profit organisations. Take Spare Parts Puppet Theatre. Spare Parts Puppet Theatre (SPPT) are Australia’s champions for puppet theatre. more »
The Walt Disney Studios job board has a new listing – Supervising VP of CRM (Customer Relationship Management). According to the listing, the key job responsibility of the VP will be to best leverage marketing campaigns and materials to engage more »
How to improve close rates and average deal size with the right CRM solution and features. Hosted CRM solutions are not all created equal. Some cater to a company’s sales force automation needs, while others focus on marketing campaigns and more »
Before evaluating the right CRM solution for sales force automation, it is important that you realise that only a productive sales force can improve your company’s profitability. The right CRM solutions can ensure an increase in the velocity of a more »
As with any marketing and/or social media effort, it’s critical to set your objectives and create related metrics to assess your success. Here are five metrics to help you monitor integrating social media into your customer service delivery. Number of more »
Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We find the problems are mostly due to two misconceptions: First, many of more »
In our hyperconnected society, word-of-mouth marketing can no longer be ignored. To be successful at it, though, requires a unique mindset and skill set, according to George Silverman, founder and CEO of Market Navigation, Inc. This exclusive excerpt from the more »
By Adam Sarner Gartner, Inc. Social CRM Goes Beyond the Hype With spending on social applications to help sales, marketing and customer service processes expected to surpass $1billion worldwide this year, the loudest hype around social CRM is over, and more »